What is Salesforce? The number one CRM

Salesforce is an internationally successful company with a powerful customer base that offers the best-rated CRM on the market, along with a range of cloud applications for all types of industries and needs.

The reason Salesforce has the most relevant CRM in the world is because we can find positive reviews of this product everywhere. For example, Forbes, a North American magazine, has named Salesforce one of the most innovative companies on several occasions.

In addition, Salesforce is used by more than 150.000 companies worldwide for different types of departments and different business areas.

But… What is a CRM?

CRM, which stands for "Customer Relationship Management," is a customer relationship management solution typically focused on managing three basic areas: sales management, marketing, and after-sales service or customer service. In other words, it's software that records information about everyone involved in a company's processes, allowing detailed information to be gathered to improve the sales process. In this way, companies use CRM to improve segmentation and make better decisions. You can find more information in our blog post about CRM.

Salesforce… What is it for?

Salesforce is a platform A CRM designed to bring together all customer-related processes in a single solution. All this information is stored in the cloud and provides all departments in your company with a unified view of your customers. Ultimately, Salesforce was created as a tool for salespeople. As a CRM platform, it addresses important aspects such as:

•     Attract and gain more potential customers.
•     Offer shopping experiences.
•     Resolve and manage customer service issues.
•     Automate tasks.

Its origins date back to 1999, when it began as a cloud-based CRM software company, years before SaaS (Software as a Service) became the mainstay of all businesses. Currently, more than 150.000 companies of all types and sizes work with this tool. The figures demonstrate a clear growth trend, thanks to the fact that it increasingly offers a wider range of additional products, such as marketing, e-commerce, and more.

How does Salesforce work?

Salesforce's key feature is that it runs in the cloud, and all its applications are developed and hosted online, allowing users to access them from anywhere or on any device.

You can track user and purchase analytics, customer service, customer complaints, and a variety of other CRM functions in real time with easy cloud storage and access. Salesforce, in particular, is also equipped with tools that aid internal communication between company teams and offers an ecosystem of custom apps.

Why choose Salesforce?

Salesforce is one of the most powerful CRMs on the market and will help you reach your customers even further. It's the perfect tool for optimizing all stages of the sales process. Below, we'll look at the most significant benefits you'll gain if you purchase Salesforce:

• Get to know your customers and close more sales.
• Less administrative time and more sales time.
• Excellent monitoring, clear information, and reports accessible with a single click.
• A real boost to optimize your current workflows.

What modules does Salesforce have?

Saleforce is a successful tool that allows you to organize a company through connectivity, helping to link various departments to generate reports, thus improving the relationship between them and customers. Thus, there are various Salesforce modules; these are independent, meaning you don't need to purchase all of the licenses, just the ones you intend to use. Among its most notable modules are: Salesforce Customer 360, Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and Salesforce Platform Cloud, Pardot, Mulesoft, Tableau, among others.

Salesforce Customer 360

It's a very practical tool that will allow you to obtain information about the sales process. It also allows you to connect the company's various modules, such as Service Cloud, Marketing Cloud, Commerce Cloud, or various external applications, creating full integration that gives you a complete overview of everything without leaving the platform.

SalesCloud

It is a tool that offers comprehensive sales tracking from initial contact to closing.

Sales Cloud offers several options for staying in touch with your customers, from conversations to creating customer profiles for follow-up. Its control is so extensive that it allows you to create reports and obtain extensive data with the goal of increasing sales.

Salesforce Marketing Cloud

Ideal platform for making campaigns marketing and publicity Which can be linked to the Sales platform, this program allows for better sales management, reaching customers increasingly better to bring them the products or services they might like most.

Marketing Cloud is a comprehensive solution that encompasses various types of marketing actions, offering multi-channel experiences to connect with customers at the most opportune moment and with the most appropriate channel to facilitate their conversion. All of this, as always, is aimed at increasing customer acquisition and maximizing sales.

Cloud Service

Service Cloud It's a very effective software for companies looking to improve their relationships with their customers. It serves to boost customer satisfaction or as a customer service. It has several modules that adapt to your company's needs; you don't need to purchase all the modules, just the ones you need. It will greatly help you in your relationships with clients and customers; they will be happier.

CommerceCloud

It's the most comprehensive tool for managing an online business, or, in other words, for a company's e-commerce. The goal is to reach more consumers through various digital channels, which is why it's the most widely used Salesforce tool.

Salesforce Platform Cloud

This module allows you to create, run, and manage various cloud-hosted applications in an optimal, fast, and secure manner. The goal is to connect with your customers in a personalized way.

Salesforce is an ideal tool for companies that want to manage their relationships with various departments and customers in an organized manner.

If you'd like to learn more about Salesforce, just contact us and we'll answer any questions you may have.