A CRM (Customer Relationship Management) is software for managing a company's relationships and interactions with its potential and existing customers, helping them streamline processes and improve profitability. CRM, understood as software, is a tool that helps you collect operational, transactional, and other analytical data to aid decision-making.

CRM solutions help deliver an excellent customer experience in every interaction, from sales management, marketing, and after-sales or customer service.

In short, a CRM can be understood as software, but it's also a concept that goes beyond that. It's a management model, a way of doing and understanding marketing, etc., that aims to help companies replace all those outdated processes and manual effort so the business can move forward by organizing accounts and contacts in an accessible, real-time manner, accelerating and simplifying the sales process.