More and more professionals are becoming aware of the importance of implementing actions to marketing in their companies. Because, despite being a fundamental pillar of any business, it has been undervalued by many companies. To reach their target audience, companies must create strong digital marketing strategies. However, building a marketing team from scratch isn't easy.

In previous articles we talked about Salesforce, the world's number one CRM platform, what it was and how it worked. We even mentioned its benefits to the ClientsToday, we'll focus on how Salesforce can help companies optimize their sales funnel through its Marketing Cloud.

Salesforce Marketing Cloud: What is it and what can it do for your business?

Before talking about marketing, Let's review what we discussed in the previous article: What is Salesforce? Salesforce is the number one CRM platform. It helps companies manage and analyze their customer and prospect information with all its tools.

Marketing Cloud is a digital marketing solution within the solutions offered by Salesforce. It's a way to unify various digital marketing processes and tools to optimize all stages of a brand or company's sales funnel.

Salesforce Marketing Cloud. Source: https://sforce.co/3Tbuorm

Platform It includes tools for email marketing, social media advertising, statistics and analytics, marketing automation, content management, and more. All of these factors can be managed within a single platform, and some of them can even be automated!

One of the main advantages of Salesforce Marketing Cloud is that allows companies to communicate in a personalized way with its customers, adapting the message based on their needs and the real-time data collected by the platform. Some of the data that Marketing Cloud allows you to view include purchase and browsing history and social media interactions.

Salesforce Marketing Tools

As we have already commented, Marketing Cloud includes a wide range of marketing tools that allow you to address each area or stage of the marketing funnel.

The Marketing Cloud allows you to create content, manage it and distribute it on different channels (Content Management). For example, with Mobile Studio you can create apps or send personalized SMS, while with Email Studio you can create and send mailings automatically.

The content created thanks to Salesforce is completely customizable, since, through tools such as Marketing Cloud Personalization y Marketing Cloud Account Engagement, you can customize the user experience.

Once the content or marketing actions have been created, managed, and delivered, Marketing Cloud's features continue to work! Therefore, the platform is able to measure the reach of advertising across multiple channels. Marketing Cloud Advertising y Google MarketingPlatform (for Google advertising). This information can be collected in several ways, but Salesforce already offers Datorama Reports, a tool that creates customized reports on the performance of these marketing actions or campaigns.

Once the marketing actions have been carried out, the platform offers you its Loyalty Management, through which companies can create loyalty programs for their customers based on the results and data obtained. All the data collected can be analyzed using Marketing Cloud Customer Data Platform y Marketing Cloud Intelligence.

Salesforce and marketing?

Ultimately, Salesforce and its marketing platform enable businesses to engage with their customers across multiple communication channels and provide tools to easily create, automate, and personalize marketing campaigns on a single platform.

It's a way to streamline the analysis, personalization, and creation process to run more successful marketing campaigns and, consequently, achieve better results.

Still don't know how to implement Salesforce? Contact us!