At Salesforce, our core values are more than just words on paper; they're the pillars that underpin every decision and action the company takes. Trust, customer success, innovation, equality, and sustainability are not only guiding principles, but also the foundation upon which Salesforce's commitment to quality is built. Artificial Intelligence (AI) ethics.

AI is an emerging technology with unparalleled potential to transform entire industries and improve the lives of people around the world. Salesforce recognizes this potential and embraces the opportunity to use AI to amplify human capabilities, provide actionable data, and drive better outcomes for employees, customers, and partners. However, they also understand the inherent responsibility that comes with developing and deploying AI.

In this regard, Salesforce established its Trustworthy AI Principles in 2018, specifically tailored to its products, use cases, and customers. This process of creating Ethical principles involved employees from all teams across the company, from Engineering to Legal, to ensure that everyone understood and embraced the importance of implementing these principles in their daily work.

Implementation in practice

Ethical principles are not merely abstract in Salesforce; they translate into concrete actions y tangible measures to ensure that AI is developed and used ethically and responsibly. Before embarking on the development of new AI features, Salesforce undergoes a rigorous ethical review process, questioning the need for and impact of these innovations. They work closely with external human rights experts to ensure user rights are protected and transparency is promoted at all stages of the process.

Furthermore, the company is committed to responsibility toward its customers, partners, and society at large. They constantly seek independent opinions and feedback from customers to continually improve their AI-related practices and policies. This culture of responsibility not only ensures quality and ethics in AI development, but also strengthens the confidence. of users in the Salesforce solutions.

Salesforce Principles

The following ethical principles are fundamental to Salesforce's philosophy regarding the development and application of artificial intelligence (AI). These principles guide the company's practices, ensuring a responsible, transparent and focused in people in all facets of their work with AI. 

• Warranty: The organization strives to safeguard human rights, protect entrusted data, and meet scientific standards by working with external human rights experts and educating clients for a responsible use of AI, in addition to complying with strict security and privacy practices and applicable laws.
• Responsibility: We seek to continually improve practices and policies, engaging with external experts and gathering feedback from clients, collaborating with society and the sector to give back and contribute to the collective knowledge, and fostering an environment where employees can express concerns anonymously and openly.
• Transparency: The organization publishes model cards that describe how they were created, their use cases, ethical implications, and performance, provides explainability about AI predictions and recommendations, and ensures that customers retain control of their data and models at all times.
• Empowerment: AI is simplified so that people with diverse technological skills can use it, free training is offered to develop the skills needed for the Fourth Industrial Revolution, and guidance is provided for responsible use of AI.
• Inclusivity: The organization tests models with diverse and representative data sets to understand their impact in different contexts, and maintains inclusive teams that represent diverse experiences and points of view.

Collaborative work and continuous commitment

At Salesforce, we believe in engaging with multiple stakeholders—including employees, customers, partners, and communities—to solve AI-related challenges and ensure development that considers diverse experiences and fosters human potential.

Through this collaborative approach, they are confident that AI can be used ethically and responsibly, generating positive change in the world and maximizing its potential for the benefit of all.

Collaboration with external experts, gathering customer feedback, and fostering open dialogue with diverse stakeholders are clear examples of how Salesforce seeks not only to meet high ethical standards, but also to consistently exceed them. This collaborative and continued commitment reflects the conviction that AI can be a force for good in the world, as long as it is approached in a responsible and human-centered manner.

Ultimately, Salesforce is not only committed to building advanced technology, but also to ensuring that this technology is used ethically and benefits society at large. Its holistic approach to ethics in AI sets an admirable standard for the industry and serves as a role model for other companies looking to address the challenges. challenges and opportunities that presents this emerging technology.